Embracing its role as a key corporate citizen, McDonald’s sought to engage its customers and the community-at-large on the importance of being a part of the voting process.

McDonald’s came to us with the task of developing an out-of-home and radio campaign that would be inclusive and energizing, but also compelling in its communication of the power of the individual. What resulted was a campaign concept that helped to drive voters to the polls in major McDonald’s markets throughout the Northeast and Midwest.