The wellbeing of the communities where we live and work is paramount to our existence as an agency. For years, we’ve been creating solutions in partnership with the Pennsylvania Department of Health, in order to increase the health of communities throughout the Commonwealth.
Most recently, we produced some television spots—and support communications—to guide folks to the help they need to quit smoking for good. As we dug deep to understand that the road to living smoke-free is, at times, a long one, we were able to encourage “quitting behavior” through a simple truth: A healthier life is always worth one more try.